ANA SOTO PINO

She has over 25 years’ experience in advising and litigating in civil and commercial law, in business law matters and in industrial and intellectual property and related areas.

EXPERIENCE

I am an expert in civil and commercial business advice and litigation, especially in matters related to commercial law. I began my professional career as an expert litigator at Cuatrecasas, first as part of the area specializing in litigation and arbitration, and then as head of the litigation practice of the Barcelona-based Industrial and Intellectual Property group, as an equity partner of the firm, a position I held until the end of 2014, after more than 24 years with the firm. From then until 2019, when I participated in the founding of LegalJovs, I was a partner in the commercial law and industrial and intellectual property areas of Rebes&Ferrer. I am an arbitrator at the Spanish Franchise Court (CES), managed by the European Association of Arbitration (AEADE). I have also been a member of the Committee of Experts (legal section) of the Spanish Franchise Association (2013-2014). During my professional career I have been involved in complex and notorious judicial and arbitration proceedings arising from conflicts related to commercial contracts, collaboration (agency, distribution and franchising), technological products or those related to the digital environment and consumers; on intellectual and industrial property rights, business secrets, unfair competition, advertising, sponsorship merchandising; honor and image rights, among others. In addition, I have had the opportunity to learn about the peculiarities of highly specialized sectors, as a result of having collaborated with multinational organizations or medium-sized companies, leaders in their respective sectors. This is the case of the sports and entertainment sectors, the digital and technology sector; the luxury sector and selective distribution; the direct sales and telemarketing sector; the automotive sector or the pharmaceutical sector, among others. I am a lawyer recommended by Best Lawyers, for the practices of Corporate and M&A Law Franchise Law; Entertainment Law; Intellectual Property Law; Media Law.

SECTORS

Distribution, sport and entertainment, luxury goods and fashion, mass-market, media, technological products and the digital environment, pharmaceutical industry and the automotive sector.

TRAINING

  • Degree in Law, Universitat Autònoma de Barcelona.
  • Specialization diploma on the arbitration procedure, given by the Universitat Pompeu Fabra.
  • Specialization courses.

TEACHING AND PUBLICATIONS

I have been a lecturer at the Master of Specialization in Civil Litigation (Procedural Strategy and Defense Strategy and the Response to the Demand), IDEC, at the Pompeu Fabra University in Barcelona. The Master of Industrial Property Law (Franchise Contracts) MADE, at the Pompeu Fabra University. The Master in Industrial Property, at ESADE. The Seminar of the Civil Law area (Competition of the Courts of First Instance and Commercial Courts), at the Pompeu Fabra University. The Degree in Advertising and the Degree in Public Relations (Ethics and the Legal System of Advertising and Public Relations and the Legal System of Communication), given by the UOC. During my professional career I have been a regular speaker and have published articles in legal, business and economic forums.

LANGUAGES

Spanish, Catalan and English.